FREELANDER hosted FREELANDER Nightfall at the Hengli Hotel in Wuhu on 19 October as part of the 2026 Chery International User Summit. At the brand evening, the brand displayed the international five-seat version of FREELANDER 8 for the first time, announced its AI Voice Assistant, confirmed that FREELANDER 8 is expected to launch in the UAE in the first quarter of 2027 and signed partnership agreements with new partners in Bahrain and Oman.
The evening followed the first test drive of the international variant of FREELANDER 8, held earlier that day at Tuju Campground. Guests were welcomed by Mornine, an embodied AI humanoid robot from Chery International’s AiMOGA brand, before exploring FREELANDER 8 on display and joining the stage programme.
International Five-Seat Debut and British Design
Alongside the six-seat version, the international five-seat version of FREELANDER 8 made its first public appearance, giving customers a choice of two-row and three-row layouts.
Mr Phil Simmons, EVP of the FREELANDER Design Hub, who was part of the team that designed the original Freelander launched in 1997, shared the design story behind FREELANDER 8. He highlighted the Castle-Style Body Design, the Yacht-Style Waistline and the Iconic Triangle Window, whose shape holds the letters F and L.
“You can see the family look: simple surfaces, soft lines, a friendly face. FREELANDER 8 keeps that spirit — but it is bigger, more modern and more premium,” said Mr Simmons.
AI Voice Assistant
Ms Lucia Mao, CEO of FREELANDER International, announced the AI Voice Assistant, powered by a large language model and tailored for FREELANDER. Designed to bring more natural conversations and a deeper understanding of the vehicle, it builds on the intelligent cockpit of FREELANDER 8, which is powered by the Qualcomm SA8295P Automotive-Grade Chip and features a 46.3-inch Mini LED far-side screen, with L2+ driver assistance as standard. The vehicle also features advanced intelligent technologies, including Super Intelligent Valet Parking (SIVP), designed to make parking more convenient through automated parking assistance.
Three-Phase Roll-out and UAE Launch Timing
FREELANDER also shared its three-phase international roll-out. Phase one begins in the UAE and expands across the Middle East and international left-hand drive markets. Phase two enters right-hand drive markets, prioritising Australia and New Zealand. Phase three enters continental Europe, followed by the United Kingdom and Ireland.
FREELANDER 8 is expected to launch in the UAE in the first quarter of 2027, when the brand will share further details on space, safety and service, along with specifications and pricing.
“For me, bringing FREELANDER to the world means more than entering new markets. It means earning the trust of our customers, every day. That takes a great product, strong local partners and service people can rely on,” said Ms Mao.
New Partners in Bahrain and Oman
The evening also featured a signing ceremony with two new partners in the Middle East. Mr Tim Zhang, General Manager of the Middle East Region, Chery International, signed partnership agreements on behalf of FREELANDER with EK Kanoo Group in Bahrain and Saud Bahwan Group in Oman, witnessed by Ms Mao. Mr Talal Fuad Ebrahim Kanoo, Managing Director of EK Kanoo Group, signed for the Bahrain partner. Mr Abdullah Mohammed Saud Bahwan, CEO of Saud Bahwan Group, signed for the Oman partner.
The agreements extend FREELANDER’s network in the region, where Al Tayer Motors and Premier Motors are its official dealer partners in the UAE.
Beyond the Legend
FREELANDER’s programme at the Summit continues with test drives on an obstacle course and a paved test course on 21 October. Together, the programme shows how FREELANDER 8 brings together premium heritage, intelligent technology and all-terrain capability. This combination reflects the brand slogan “Beyond the Legend” and its vision of building on its heritage through intelligent innovation and distinctive design.