The Diriyah Biennale Foundation has partnered with Coca-Cola to launch the Coca-Cola Fan Zone at JAX District, a vibrant destination designed to bring football fans an exclusive public viewing experience of the FIFA World Cup 2026™. Running from June 10 to July 19, the Coca-Cola Fan Zone at JAX District will transform the district’s iconic warehouses into a cinematic football experience, where the passion and pride of the nation will converge.
With the capacity to accommodate more than 1,000 fans per match across two dedicated viewing galleries, the fan zone will feature cinema-grade LED screens alongside a rich entertainment program running from 6:00 PM to 4:00 AM on match days.
The fan zone ensures coverage of all Saudi Arabia fixtures alongside marquee global encounters, Arab and Gulf regional team matches, and every knockout round through to the final on July 19.
Between matches, a rich entertainment program will keep fans fully immersed throughout their visit. This includes an e-gaming zone, an activation room with football challenges for fans, a dedicated family area, and curated entertainment activities catering to families, young fans, and corporate guests.
The Coca-Cola Fan Zone reinforces JAX District’s role as the engine for homegrown creativity in Saudi Arabia, a unique year-round destination where Saudi Arabian culture is lived and discovered.
To learn more, please visit: https://jaxdistrict.com/cocacola-fanzone-at-jax-district/.
Spanning 73,500 sqm, the district is already home to some of the most influential, pioneering, and multidisciplinary institutions, artists, and creatives shaping Saudi Arabia’s cultural landscape today, including the Saudi Arabia Museum of Contemporary Art (SAMoCA), JAX Film Studios, Thmanyah, and Telfaz11. It is also the preferred venue of some of the region’s leading creative platforms, including the Creative Summit, the Athar Festival of Creativity, Hia Hub, Art Week Riyadh, Noor Riyadh, and the experimental culinary platform JAX Flavors.
Source: Riyadh Daily