QBS Software Middle East, formerly emt and part of QBS Technology Group, is reinforcing its commitment to Artificial Intelligence through the launch of its AI Excellence Centre, a strategic initiative designed to embed AI across its operations, empower its workforce, and accelerate AI adoption across the META region.
At QBS Software Middle East, AI is not a future concept, it is already part of everyday operations across sales, marketing, technical services, project delivery, and finance, enabling teams to work more efficiently, make faster decisions, and deliver enhanced value to partners.
We walk the talk: AI in everyday operations
AI is actively embedded into how QBS Software Middle East operates, supporting teams across functions to improve productivity, efficiency, and decision-making.
AI does not replace our people, it enhances how they work.
By integrating AI into our daily workflows, the organisation can:
- Accelerate decision-making across business functions
- Improve operational efficiency and accuracy
- Enhance partner and customer experience
- Stay ahead in a rapidly evolving technology landscape
QBS Software Middle East believes the future of business is one which is human-led AI-supported. We are already operating in alignment with this vision.
Dedicated AI portfolio driving intelligent innovation
Through its vendor ecosystem, QBS Software Middle East distributes world-class technologies where Artificial Intelligence and Machine Learning are embedded at the core of product architectures.
This enables partners and customers to adopt solutions that are intelligent by design, helping organisations modernise and innovate at scale.
AI training & certifications for a future-ready ecosystem
As part of its AI strategy, QBS Software Middle East offers globally recognised AI training and certification programs through its partnership with AI CERTs.
These programs are designed to make AI accessible to professionals at all levels, from beginners exploring foundational concepts to specialists applying AI within their industries.
The initiative helps professionals:
- Understand core AI concepts and technologies
- Learn practical AI tools and real-world applications
- Develop AI literacy relevant to their roles
- Gain globally recognised certifications
- Build future-ready skills for the AI-driven workplace
Upcoming AI+ foundation webinar
As part of the AI Excellence Centre initiative, QBS Software Middle East will host the AI+ Foundation Webinar, designed to help professionals take their first confident steps into Artificial Intelligence.
Date & Time: 8 April 2026 | 3:00 PM – 5:00 PM GST
Presenter: AIman Jadiba, QBS Software Middle East AI & Cybersecurity Expert
This beginner-friendly session requires no technical background and provides a practical introduction to AI fundamentals, real-world applications, and responsible AI adoption.
Participants will gain:
- A clear understanding of AI concepts, terminology, and applications
- Foundational knowledge of AI use cases across industries
- Insight into ethical considerations in AI adoption
- The ability to evaluate and engage with AI-driven solutions
Register here: https://attendee.gotowebinar.com/register/5819317476441052509?source=Press+Release
Image Credit: QBS Software
Source: Tahawul Tech