Author: Editorial Team

Right now, in the Middle East, there’s a noticeable shift in how brands are communicating. Ongoing regional developments have made some businesses cautious. In some cases, PR activity has stopped altogether as brands wait for the “right time” to speak again. And in that environment, something unexpected is happening. For a moment, I thought we had built the perfect machine. The team was firing. Stories were landing. Press releases were getting picked up across multiple platforms. It felt like everything we were putting out was gaining traction — quickly and consistently. Naturally, I thought: this is what happens when you…

You’re tracking your sleep score, taking supplements, dimming the lights early, and still waking up tired. Welcome to sleepmaxxing. The trend, which has been gaining traction online, encourages people to optimise every part of their sleep, from strict routines and blackout environments to wearable trackers and recovery scores. But while it promises better rest, experts say it may be doing the opposite for some. When sleep becomes another task According to Dr Rita Figueiredo, licensed psychologist and managing director at Peninsula Psychology, sleep is often the first place where stress begins to show, even in people who appear to be…

Abu Dhabi’s newly opened biobank is expanding beyond traditional blood and DNA collection to include a wide range of biological materials, from eye samples to fertility and IVF-related tissues, as part of a broader push towards predictive and preventive healthcare. Officials said the facility, launched by the Department of Health – Abu Dhabi and M42, is designed to collect, store and analyse diverse human samples to better understand disease patterns and improve health outcomes across the population. “The Abu Dhabi Biobank can store a wide range of samples, including cord blood, stem cells, eye samples, fertility and IVF materials, as…

Ras Al Khaimah Ruler Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member, has issued a law on preventive measures for infectious diseases in public health establishments. Law No. 4 of 2026 is designed to bolster the emirate’s health system, improve preparedness, and ensure adherence to established health standards. Stay u The law introduces a clear regulatory framework to reduce the risk of infectious diseases in public health facilities, outlining requirements for health monitoring, medical testing, and regular inspections to support safe working environments and protect public health. The law gives the Public Health and Safety Department at Ras…

UAE-based doctors are urging parents to take a balanced and mindful approach to children’s screen use, following new guidance in the UK recommending strict limits for young children. According to guidance reported by the BBC, children under five should limit screen time to no more than one hour per day, while those under two should not be exposed to screens alone. The recommendations also encourage parents to avoid fast-paced content and instead engage in shared screen use, alongside “screen swaps” such as reading or playing simple games. Stay up to date with the latest news. Follow KT on WhatsApp Channels…

Dubai’s leading cultural hub, Alserkal Avenue, has announced an open call for Blank Space — a new initiative designed to uplift creative practitioners and collectives across the UAE. The programme will provide up to three collectives with temporary working space, resources and promotional support at Alserkal Avenue, enabling them to experiment, collaborate and engage with the wider community. Launched during a period of global uncertainty, Blank Space offers artists, designers and musicians access to a four-week residency in one of Alserkal’s warehouses, free of charge. Each selected group will have access to utilities, materials and communications support to help bring…

Days after its debut in Dubai drew crowds stretching up to 500 metres, Primark is already gearing up for its next move in the UAE. The Ireland-headquartered retailer, known globally for its affordable fashion, officially opened its first store at Dubai Mall on Thursday, March 26, marking its long-awaited entry into the region. Now, a second store is on the way. Where is the second store opening? Primark will open its second UAE location at City Centre Mirdif on April 9 at 10 am, according to the brand’s official Instagram page. This will be followed by a third store at…

When Cherry, a tiny rescue dog in a wheelchair, rolled down the runway at Dubai’s Eventchic Ballroom, there was hardly a dry eye in the room. For the 500+ people gathered there, it became a collective moment of hope and compassion, as rescue dogs took centre stage at a first-of-its-kind adoption runway show, earning both applause and the promise of forever homes. The event, which took place on March 29, was the brainchild of Archana Nadkarni, the Indian founder of Flooff.me, a Dubai-based pet care platform. “I wanted to give rescue dogs their own moment,” she tells Khaleej Times. “Each…

“This challenge was never about appearance or bodybuilding — it’s about building a healthy lifestyle that lasts,” said Sheikh Mohammed bin Saud bin Saqr Al Qasimi, outlining the long-term vision behind the Ras Al Khaimah Fitness Challenge during a recent visit to a participating gym. The Crown Prince of Ras Al Khaimah toured the facility as part of the second edition of the initiative, held under his patronage, highlighting its growing impact on the community — especially among young people. In a video shared by Emirates Sport Society on Instagram, he explained that the challenge was never intended to promote…

A single missed vaccine can have life-threatening consequences, doctors in the UAE have warned — citing cases of children admitted to intensive care with preventable diseases — as new draft legislation proposes fines of up to Dh20,000 for parents who fail to vaccinate their children. They stressed that the risks are not hypothetical. In clinical settings, vaccine-preventable diseases are still being seen, sometimes with severe outcomes. “In clinical practice, several vaccine-preventable illnesses are still encountered,” said Dr Sawsan Qabel, a specialist in paediatrics at Burjeel Day Surgery Centre in Al Shahama. She recalled the case of a child who had not…